As the summer approaches, my thoughts turn to bullet-proofing my makeup to last the course of a hot, tiring day.  I don’t know about you but despite my dry skin, the first to make a dash for freedom is any and all makeup down the bridge of my nose.  Then my eyeliner melts into my tear ducts, developing into hugely attractive eye bogies before the last of my foundation gives up the ghost and literally puddles in the area where my nose meets my face (hello face).  If it’s really hot, my eyeliner will also strive for symmetry and create matching lines across my upper eyelid where the “hoods” rest gently on the lash-line.  It’s a beautiful sight to behold.

Bobbi Brown’s new Long-Wear Eye Collection promises to stay the distance without letting you down or showing you up.  The eye pencils from the new collection are richly-coloured and deeply-pigmented.  They’re creamy and have that soft, gel formula reminiscent of my beloved Avon Mega Impact/Supershock Gel Eyeliner (whatever they’re bleedin’ being called at the moment).

The Bobbi Brown Long-Wear Eye Pencils* are available in six shades: Jet, Mahogany, Black Navy, Black Plum, Hunter and Smoke, providing a colour option whatever your personal taste.  I really like an off-black range that carries the density of an inky black but without the harshness on maturing features.  Not that my features are maturing, shutup.

These pencils haven’t given me any trouble sharpening, the uber-softness of the Avon ones means that I do need to chill them in the fridge for half an hour prior to sharpening, total pain when you need a pencil stat.  I didn’t have to do this with the Bobbi Brown pencils.

Mahogany is swatched on the left, Smoke on the Right.  You can see the density of pigment is really quite impressive.  It’s a teeny bit less pigmented than the Avon offerings (which are insanely pigmented) but as I said earlier, they do provide a little more precision during application thanks to a firmer texture.

Here are the same swatches after scrubbing the back of my hand with soap and water for a good 30/40 seconds.  I was impressed that they didn’t smear or transfer as I swiped and rubbed.  You can see that the pigment has eroded in places but if you imagine that swatch as drawn across your lash-line, I think you’d be fairly happy to emerge from the swimming pool 3-hours later with that much still intact no?

Unfortunately, whilst I think these pencils are brilliant.  This is where the praise ends.

I’ve been comparing these all along to the Avon SuperShock Gel Eyeliner pencils (which don’t come in as many shades admittedly) simply because the Avon ones are my benchmark and indeed, my daily staples.  As I swatched both alongside one another, I expected the Bobbi Brown ones to outlast the Avon.  They don’t.  They wear identically both on the back of my hand and on my waterline, around 5 hours.

The Bobbi Brown Long-Wear Eye Pencils are priced at £17 each.  The Avon SuperShock Gel Eyeliner pencils are currently priced at £4 each.  And there’s the rub, I’m not going to recommend that you spend extra money needlessly… both are fabulous long-wearing, densely pigmented pencil liners.  The Avon ones are substantially cheaper.

The Bobbi Brown Long-Wear Eye Pencils are available to buy on counter and online from

* press samples

9 Responses to “Bobbi Brown’s new Long-Wear Eye Pencils go the distance (at a price)…”

  1. arrow says:

    lurker/first time poster here. needless to say i adore your blog.
    and now even more because of the avon comments. i have been using them and already fear the day when avon inevitably discontinues them. i reach for those pencils over my chanel waterproof pencils, not the least because of the price :-)
    it is good to know, however, that in case avon breaks my heart forever, i’ll still have a number of good options, that will now include bobbi brown in addition to the chanels (i do love them). i will try these bb pencils out.
    i too have the hooded eyelids (except i just call them their technically accurate name i.e. sticky pain-in-the-b#&&s) so it is always good to have options
    love, arrow

  2. Sydney says:

    I love your honesty. It is what keeps me coming back on here everyday to read your reviews.

    I still haven’t gotten round to trying the AVON constantly changing name eye liners, will have to put it on my emergency to do list!

  3. Celine says:

    I giggled when I read your comment about the black eye boogies, because I thought I was the only one who had a huge issue when it comes to that hahaha

  4. […] addition to the new long-wear cream shadows, and eye pencils which I talked about here, the Bobbi Brown Intensifying Long-Wear Mascara* is putting in an appearance and promising to […]

  5. […] – puts Bobbi Brown’s new long-wear eye pencils to the test against a well-known budget brand and concludes that you should save your […]

  6. […] – puts Bobbi Brown’s new long-wear eye pencils to the test against a well-known budget brand and concludes that you should save your […]

  7. […] – puts Bobbi Brown’s new long-wear eye pencils to the test against a well-known budget brand and concludes that you should save your […]

  8. […] – puts Bobbi Brown’s new long-wear eye pencils to the test against a well-known budget brand and concludes that you should save your […]

  9. says:

    I’m usually a gel eye liner person but on impulse I picked up one of these and popped it on for work this morning. On the lash line and upper lash line its perfect but my upperline has totally smudged into my crease and other eyeshadows ( the grey shade from bobby brown lilac rose pallate) im sooo dossappointed.

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