Find your perfect shade with Findation

Posted by Lipglossiping On June - 24 - 2012

I’ve lost count of the number of times I’ve brought home a new foundation, only for the cold light of day to reveal a complete shade mismatch.  If you’re contemplating your next foundation purchase, you may also want to contemplate giving Findation a try.  Findation is a new website (still currently in the beta stage), whose aim is to match you with your perfect shade across the entire range of foundations on the market.

Ambitious?  Of course, but makeup lovers everywhere know the worth of something that offers such a useful resource, Temptalia’s incredible Foundation Matrix has been helping women across the internet find suitable base-matches for a while now.

In order to grow an accurate and responsive database, the Findation website needs your help.  Simply log on and enter all the foundation matches that you know (don’t guess!) are a good match for your skintone, this will help develop the algorithm that will be used to (hopefully) eventually be able to give the user an accurate match across ALL foundations just by them entering in their current foundation shade.  Clever huh?

You can follow Findation on Twitter (@findation) and Facebook to receive updates about when the website concludes its beta testing stage – in the meantime, spread the word!

Do you struggle to find a match for your skintone?


6 Responses to “Find your perfect shade with Findation”

  1. Melanie says:

    I just checked out this site and I’m pretty impressed already!! I entered two of my current foundation colors and from that it gave me about 15-20 different matches from various brands and types(powder,liquid,cream,etc.) of foundation. I also like how it gives the matches percentage ratings as to what they think will best match your entered foudation colors!! This kind of tool will be great when it comes time to purchase a new foundation since the ever growing list of choices is expanding daily and can be somwhat daunting at times!!! Thanks for the scoop on this new website!!

  2. Amy says:

    Oh this is wonderful! What a great idea. I really struggle finding a foundation shade as I’m very very pale, and very pink in the face, but the rest of my body is very yellow. Makes finding foundation that suits me tricky!

  3. Jen Bon Jovi says:

    This is going to be a godsend. Temptalia’s foundation matrix is great, but there seem to be too many “possibilities” of matches rather than coming up with one definitive match. The percentage is a nice touch, too – I’ve tested it and it works for me, it got my matches spot on!

    It would be great if they could add real life swatches to it, too – that would make it perfect.

    Jen Bon x

  4. Alex says:

    WOW! This is such a great idea. Thanks for sharing!

  5. Liz says:

    THANK YOU for sharing this resource – fantastic!

  6. Anne S. says:

    This is amazing, thanks so much for sharing. I’ll definitely be registering with this later today and passing it on to my friends as well. Unfortunately I’ll be one of those people who won’t be helpful and add foundations they know that work for them as I am useless when it comes to finding foundations for me. So It’s probably for the best haha.

Leave a Reply

RANDOM

Advent Giveaway Update

If your name is listed below, please get in touch with your postal details so that I can get your prize sent to you! 17th: …

MakeUp4All Fall 2011 Online Beauty Mag is Live!

Very exciting stuff as always! Marina emailed last night to let me know that the new issue of MakeUp4All Online Beauty Magazine is now live! …

The Lipstick League - Week of 11.2.2013

Question of the Week – What’s your go-to pedicure color? If you don’t have one, what color(s) are you looking forward to wearing on your …

Urban Decay Eyelash Primer Potion - Review

I received this to try a couple of weeks ago and thought it was high time I shared my thoughts on one of the newest …

Pink Week: Jane Iredale - Roses & Lollipops

What is it? A lipstick/gloss duo featuring two bestselling Jane Iredale shades in a petite, portable keychain locket that features a pink Swarovski crystal. How …

Ooh la la, c’est la vie, zut alors… etc. etc.

I’m going to Parreeeee!  Not Paris… PARREEEEEEEE! Innit. What can I buy?  What would you buy? Now bear in mind that being in the city …

Butter London: HRH (Cadbury's Purple Ahoy!)

I think that when a girl is born, she’s born with two things: 1). girly bits and 2). a unwaivering adoration for “Cadbury’s purple”.  Butter …

Ooops I did it again...

…another cheeky Fyrinnae haul, mostly lip lustres… wanna see?  Don’t say no… ‘cos you don’t actually have a choice. I said I was going back …

Keeping House...

Incidentally, I’m having a little clean up round here… dust was gathering in the corners and there was a big coffee ring on the table. …

The Art of Christmas Gifting

It’s finally November and the Christmas Countdown has officially begun. It won’t be long now before you’re unable get through a work-day without hearing a …

POPULAR

CLOSED: Competition Time: Givenchy Very Irresistible L'eau en Rose Perfume!

Want to really spoil Mum this Mother’s Day?  Or perhaps you just want to spoil yourself?  It’s ok… I won’t judge… there are plenty of …

CLOSED - Win it! The Body Shop Expert Brush Collection

I don’t know about you, but I woke up this morning with a distinct “Hello Monday morning, I’ve been expecting you…” kinda feeling.  Maybe it’s …

Win a gorgeous "glow" trio with prizes from Urban Decay, New CID, & Arbonne!

COMPETITION NOW CLOSED! WINNER IS: “IZABELLA” (COMMENT #96045) – WINNER HAS BEEN EMAILED!   It’s still January, the MET office have just issued yet another …

Hello? Is this thing on?

Phew, that was a little unexpected. For those of you who haven’t had the misfortune of reading my hand-wringing tweets and woe-ridden facebook updates, let …

Avoid the brush off with Oral-B Pro-Expert

There’s a new toothpaste in town. It’s lean, mean and err not very minty as it happens.  Featuring the revolutionary bacteria-busting ingredient Stabilised Stannous Flouride, …

Big savings on French Pharmacy brands, win my Escentual.com top picks!

I’m of the firm opinion that for the money, French pharmacy brands offer some of the best solutions for diffcult skin-types. Escentual.com have long been …

Win it! 3 EcoTools Bamboo Bronzer Brushes to win!

I’ve written about these before, you know I love them, I want you to love them too! So why not have a go at winning …

FOTD Busting out of the comfort zone!

You may recall my bitter moans last week about how when presented with a rare opportunity to spend an indecent amount of time playing with …

Dear Obesity...

We have been together for over 20 years, our lives so entwined that I’ve never been sure how to live without you.  I would like …

Urban Decay The Black Palette - Photos & Swatches

The soon-to-be-released Black Palette from US eyeshadow maestro’s Urban Decay is an altogether darker affair than the recent Naked set… The Black Palette includes 6, …

  • Categories

  • Archives

  • Admin

  • Ads