I’ve lost count of the number of times I’ve brought home a new foundation, only for the cold light of day to reveal a complete shade mismatch. If you’re contemplating your next foundation purchase, you may also want to contemplate giving Findation a try. Findation is a new website (still currently in the beta stage), whose aim is to match you with your perfect shade across the entire range of foundations on the market.
Ambitious? Of course, but makeup lovers everywhere know the worth of something that offers such a useful resource, Temptalia’s incredible Foundation Matrix has been helping women across the internet find suitable base-matches for a while now.
In order to grow an accurate and responsive database, the Findation website needs your help. Simply log on and enter all the foundation matches that you know (don’t guess!) are a good match for your skintone, this will help develop the algorithm that will be used to (hopefully) eventually be able to give the user an accurate match across ALL foundations just by them entering in their current foundation shade. Clever huh?
You can follow Findation on Twitter (@findation) and Facebook to receive updates about when the website concludes its beta testing stage – in the meantime, spread the word!
Do you struggle to find a match for your skintone?