Find your perfect shade with Findation

Posted by Lipglossiping On June - 24 - 2012

I’ve lost count of the number of times I’ve brought home a new foundation, only for the cold light of day to reveal a complete shade mismatch.  If you’re contemplating your next foundation purchase, you may also want to contemplate giving Findation a try.  Findation is a new website (still currently in the beta stage), whose aim is to match you with your perfect shade across the entire range of foundations on the market.

Ambitious?  Of course, but makeup lovers everywhere know the worth of something that offers such a useful resource, Temptalia’s incredible Foundation Matrix has been helping women across the internet find suitable base-matches for a while now.

In order to grow an accurate and responsive database, the Findation website needs your help.  Simply log on and enter all the foundation matches that you know (don’t guess!) are a good match for your skintone, this will help develop the algorithm that will be used to (hopefully) eventually be able to give the user an accurate match across ALL foundations just by them entering in their current foundation shade.  Clever huh?

You can follow Findation on Twitter (@findation) and Facebook to receive updates about when the website concludes its beta testing stage – in the meantime, spread the word!

Do you struggle to find a match for your skintone?


6 Responses to “Find your perfect shade with Findation”

  1. Melanie says:

    I just checked out this site and I’m pretty impressed already!! I entered two of my current foundation colors and from that it gave me about 15-20 different matches from various brands and types(powder,liquid,cream,etc.) of foundation. I also like how it gives the matches percentage ratings as to what they think will best match your entered foudation colors!! This kind of tool will be great when it comes time to purchase a new foundation since the ever growing list of choices is expanding daily and can be somwhat daunting at times!!! Thanks for the scoop on this new website!!

    Like or Dislike: Thumb up 0 Thumb down 0

  2. Amy says:

    Oh this is wonderful! What a great idea. I really struggle finding a foundation shade as I’m very very pale, and very pink in the face, but the rest of my body is very yellow. Makes finding foundation that suits me tricky!

    Like or Dislike: Thumb up 0 Thumb down 0

  3. Jen Bon Jovi says:

    This is going to be a godsend. Temptalia’s foundation matrix is great, but there seem to be too many “possibilities” of matches rather than coming up with one definitive match. The percentage is a nice touch, too – I’ve tested it and it works for me, it got my matches spot on!

    It would be great if they could add real life swatches to it, too – that would make it perfect.

    Jen Bon x

    Like or Dislike: Thumb up 0 Thumb down 0

  4. Alex says:

    WOW! This is such a great idea. Thanks for sharing!

    Like or Dislike: Thumb up 0 Thumb down 0

  5. Liz says:

    THANK YOU for sharing this resource – fantastic!

    Like or Dislike: Thumb up 0 Thumb down 0

  6. Anne S. says:

    This is amazing, thanks so much for sharing. I’ll definitely be registering with this later today and passing it on to my friends as well. Unfortunately I’ll be one of those people who won’t be helpful and add foundations they know that work for them as I am useless when it comes to finding foundations for me. So It’s probably for the best haha.

    Like or Dislike: Thumb up 0 Thumb down 0

Leave a Reply

RANDOM

Send a more meaningful kiss this Valentine's Day and #kissitbetter

Whilst I don’t have anything against Valentine’s day, I wanted to dedicate today’s post to something a little more meaningful than my usual rose-scented beauty …

FOTD - NYX

Eyes: NYX Single Eyeshadow in Rust NYX Single Eyeshadow in Charcoal Ruby & Millie I-Writer in Black Maybelline  The Colossal Volum’ Express Mascara in Black …

The Art of Christmas Gifting 005: Mandara Spa Getaway Travel Bag

The most important thing that you need to know about this is that it’s currently on offer at half price in Sainsburys.  There’s also a …

Fake Bake - The future of sunless tanning?

I don’t claim to be a fake tan expert.  Infact, I’m the opposite.  I’m your bonafide fake tan dunce.  I’m so pale that in certain …

Butter London's Two Jacks...

I’ve got two NOTDs to show you today, and I thought I’d bunch them together seeing as they both fit neatly along a theme. Union …

Hungarian Sour Cherry Cake

It’s Sunday, which in my world means Cake day… I haven’t decided what I’m making this week but seeing as I haven’t yet become bored …

If you get one cab in London...

…make sure it’s this one! The Dr. Hauschka Rose Day Dream Cab will be pootling around town right through London Fashion Week and onward until …

Butter London Disco Biscuit NOTD

Continuing on the Spring/Summer Butter London parade is Disco Biscuit – a hot pink jelly with iridescent blue flashes courtesy of a sprinkling of micro-glitter.  …

The Art of Christmas Gifting 007: NEOM Refresh: Luxe Bath Essentials

Eat well, look good and smell great are my commandments for Christmas.  Eat well can be resolved by stuffing your face with a few extra …

Another for the collection... Bobbi Brown Illluminating Bronzer in Bali Brown

I like these Bobbi Brown Illuminating Bronzers… they’re lovely for fair skin types who quite like the idea of bronzers but just don’t really know …

POPULAR

CLOSED: Competition Time: Givenchy Very Irresistible L'eau en Rose Perfume!

Want to really spoil Mum this Mother’s Day?  Or perhaps you just want to spoil yourself?  It’s ok… I won’t judge… there are plenty of …

CLOSED - Win it! The Body Shop Expert Brush Collection

I don’t know about you, but I woke up this morning with a distinct “Hello Monday morning, I’ve been expecting you…” kinda feeling.  Maybe it’s …

Win a gorgeous "glow" trio with prizes from Urban Decay, New CID, & Arbonne!

COMPETITION NOW CLOSED! WINNER IS: “IZABELLA” (COMMENT #96045) – WINNER HAS BEEN EMAILED!   It’s still January, the MET office have just issued yet another …

Hello? Is this thing on?

Phew, that was a little unexpected. For those of you who haven’t had the misfortune of reading my hand-wringing tweets and woe-ridden facebook updates, let …

Big savings on French Pharmacy brands, win my Escentual.com top picks!

I’m of the firm opinion that for the money, French pharmacy brands offer some of the best solutions for diffcult skin-types. Escentual.com have long been …

Win it! 3 EcoTools Bamboo Bronzer Brushes to win!

I’ve written about these before, you know I love them, I want you to love them too! So why not have a go at winning …

FOTD Busting out of the comfort zone!

You may recall my bitter moans last week about how when presented with a rare opportunity to spend an indecent amount of time playing with …

Dear Obesity...

We have been together for over 20 years, our lives so entwined that I’ve never been sure how to live without you.  I would like …

Urban Decay The Black Palette - Photos & Swatches

The soon-to-be-released Black Palette from US eyeshadow maestro’s Urban Decay is an altogether darker affair than the recent Naked set… The Black Palette includes 6, …

Avoid the brush off with Oral-B Pro-Expert

There’s a new toothpaste in town. It’s lean, mean and err not very minty as it happens.  Featuring the revolutionary bacteria-busting ingredient Stabilised Stannous Flouride, …

  • Categories

  • Archives

  • Admin

  • Ads