In recent years, Superdrug have been ahead of the game with some great budget beauty launches. From MUA Cosmetics to FashionistA, Look Beauty to Accessorize, there’s always something new to check out with the confidence that our wallets won’t suffer too heavily as a result.
The latest beauty launch at Superdrug is from a brand simply titled B., a name which I’m certain will ensure a total nightmare when it comes to searching the web for products and reviews.
The range is comprehensive and includes face products, nail polish, and skincare. Don’t be fooled into thinking this is just a tween brand either… a quick look at some of the skincare products tells me that they’re casting a much, much wider net over their potential audience with products ranging from B. Quick 4-in-1 Cleansing Wipes to B. Flawless Targeted Wrinkle Filler which you choose according to your “skin phase”.
When it comes to colour, the brand are set to make an impact on our cosmetic bags. Not afraid to keep up with the competition, the brand will be offering their own BB Cream, Colour Corrector, Pure Micellar Water, Gel Eyeliner, and a full range of foundation and primers. Each store will have a trained point of sale personnel to advise consumers on making their choices from this new brand and I for one, cannot wait to see the feedback on this new high street addition.
Have you spotted anything from the new range that takes your fancy?