The Midas Touch: Gold in Skincare…

Posted by Lipglossiping On February - 20 - 2013

Eternally revered as one of the world’s most precious metals, gold has been a highly sought-after commodity from the earliest of ancient civilisations right through to the modern day.  Much of its worth has been built through socially-constructed symbolism rather than via any intrinsic financial value, but the rare metal has nevertheless proven useful in some fields thanks to certain unusual properties.

Gold is extremely durable, stable, and for a metal, unusually coloured making it a perfect exhibition of wealth.  It holds a strong continuity of value over time, and looks just as beautiful when first laid in a treasure chest as it does 20, 30 or 50 years later.  It’s an element that is difficult, dangerous and laborious to mine and rarity has always held a value when it comes to the importance of status within our society.

The Midas Touch: Gold in Skincare...

But what about in practical use?

We regularly see gold put to good use in the field of electronics, to plate connectors and prevent oxidisation.  As a metal, it conducts electricity extremely efficiently (though interestingly, not as efficiently as silver).  In dentistry, the metal is valued for its malleable attributes which can be used to easily construct fillings, crowns, and bridges.  Its chemically stable nature, makes it a suitable, nonallergenic material which has thus far proven to cause no adverse effects on long-term health.

But what about the usefulness of gold within the beauty and skincare industry?  Let’s take a look at some products today which seek to employ the midas touch…

The Midas Touch: Gold in Skincare...

1). Nahbi Pure Repair Gold Essence contains 24ct nano gold and gold leaf extract which claims to help stimulate circulation, cell renewal and the removal of toxins from the skin.  Nahbi use colloidal gold (suspended in liquid) and nano-technologies to increase the likelihood of physical absorbtion.  The particles are rated at 1.5nm, which is tiny indeed when you consider that the thickness of gold leaf is rated at a rather chunky 125nm!  The full range includes masks, serum, toner, a moisturiser and a cream. priced from £25, beauchoix.co.uk

2). Jamela offer a range of gold-infused masks that combine “active gold” and plant collagen with other, more recognisable ingredients including hyaluronic acid.  The masks have been designed to contour various body parts to deliver their collagen-boosting benefits including: eyes, lips, face, and even breasts!  I particularly like the idea of wearing one of these masks overnight before throwing it in the bath with me the next morning, they dissolve in hot water to release any remaining goodness!  priced from £24,50, jamelaskincare.co.uk

3). Chantecaille are well-known for their high-end formulations so it comes as no surprise to see an entire Gold Collection from the U.S. brand.  Their Nano Gold Firming Treatment is not simply content with exploring the supposed anti-inflammatory effects of nano gold, but hedges its bets on another recent “technological breakthrough” in the form of Swiss Apple Stem Cells which claim to deliver the creme-de-la-creme of antioxidant benefits within skincare.  For all this technology, you’ll have to pay a pretty penny.  priced at £280, uk.spacenk.com

4). Focusing on exploring the links between the precious metal and its soothing, anti-inflammatory benefits.  Omorivicza’s Gold Eye Lift uses gold ferment in an attempt to repair micro-damage and strengthen the delicate skin by renewing lost elasticity and as you would expect, the Hungarian brand remain true to their spa roots with the infusion of mineral compounds and their globally famous thermal waters rich in copper, zinc, calcium and magnesium.  priced at £110, selfridges.com

5). For the “gold standard” (geddit?!) in gold-enriched skincare, look no further than Swiss brand La Prairie for their Cellular Radiance Concentrate Pure Gold which claims to diminish the appearance of lines and wrinkles and help regulate discoloration.  The gold, suspended in a colloidal gel promises to help prevent the breakdown of collagen and elastin whilst illuminating the skin with a stunning radiance. It will certainly lighten your wallet.  priced at £408, urbanretreat.co.uk

6). For something a little more tangible, not to mention… affordable, Zoya’s Gilty Pleasures trio contains an 18k real gold flake top coat which will transform all your manicures into something a little bit special.  priced at £29.60, nailcareclub.com

7). ByTerry’s Or De Rose Elixir Extreme is a rose-tinted primer which delivers instant radiance thanks to its blend of 24-carat pink gold micronized particles and light-reflecting prisms.  More of a cosmetic radiance-giver than a skincare marvel, coming from the queen of highlighting herself… that ain’t no bad thing.  The closest I’ll get to being a gold-dipped bond girl.  priced at £108, uk.spacenk.com

 

So, the question remains… can the benefits of gold be applied to anti-ageing theories?  Scientists and dermatologists are frankly divided on the issue and serious research is ongoing on the potential health benefits of using gold in the fight against cancer and the relief of rheumatoid arthritis.

To my mind, there appears to be a somewhat necessary leap of faith in order to believe that something so valued for its chemical inertia can also posess such life-changing, tangible benefits but there’s no doubt that this is one debate that will run and run.  Especially while it continues to give cosmetic companies such a wonderfully marketable element of luxury and privilege.

What say you? Are you interested in unleashing the power of gold on your skin, hair and nails?


RANDOM

Deal Alert: Anna Sui Lip & Eye Color Palettes!

Back in my early twenties, Anna Sui was one of the first brands to ignite my passion for make-up.  I remember my first Anna Sui …

Barielle – Tight Knit NOTD

Barielle’s Tight Knit is described as “a purple brown crème” and is one of my favourites from the collection.  It’s one of the few that …

The real steal: Two fragrances that belie their price tags!

If you always struggle to buy the man who has everything, something… then I might be able to help you out. Whether it’s a partner, …

Lip Care SOS!

I’m struggling! I need your help! My lips are getting drier by the day and I’m at a loss as to how to restore them. …

Roll up, roll up! Whose fanny needs a facial?

Who knew that I’d been wasting all this time worrying about how my face looks, spending hundreds upon hundreds of pounds in an effort to …

Products I’m loving – September 2009

I’m a few days late with this (should be an end of month post) – but here’s what I’ve been loving in September. Shampoo: Aussie Miracle …

Jemma Kidd Air Kiss Gloss Trio

Despite the ill-thought out blog name… I’m not actually a big fan of lip gloss.  There, I’ve said it. For one… is there anything more …

The Art of Christmas Gifting 001: Philosophy Jolly Jubilee

Whenever I look at a Philosopy Christmas Gift Set, it reminds me of exactly how I want my Christmases to look.  Sure, it’s a little …

Orly Fowl Play Nail Polish NOTD

I’m not generally a fan of jelly nail polishes… they have to be quite special to turn my head. I like a nod to a …

Pop Beauty - Eye Cakes

…I was talking to a friend on twitter last night who happened to mention that she was about to request a couple of Pop Beauty …

POPULAR

CLOSED: Competition Time: Givenchy Very Irresistible L'eau en Rose Perfume!

Want to really spoil Mum this Mother’s Day?  Or perhaps you just want to spoil yourself?  It’s ok… I won’t judge… there are plenty of …

CLOSED - Win it! The Body Shop Expert Brush Collection

I don’t know about you, but I woke up this morning with a distinct “Hello Monday morning, I’ve been expecting you…” kinda feeling.  Maybe it’s …

Win a gorgeous "glow" trio with prizes from Urban Decay, New CID, & Arbonne!

COMPETITION NOW CLOSED! WINNER IS: “IZABELLA” (COMMENT #96045) – WINNER HAS BEEN EMAILED!   It’s still January, the MET office have just issued yet another …

Hello? Is this thing on?

Phew, that was a little unexpected. For those of you who haven’t had the misfortune of reading my hand-wringing tweets and woe-ridden facebook updates, let …

Big savings on French Pharmacy brands, win my Escentual.com top picks!

I’m of the firm opinion that for the money, French pharmacy brands offer some of the best solutions for diffcult skin-types. Escentual.com have long been …

Avoid the brush off with Oral-B Pro-Expert

There’s a new toothpaste in town. It’s lean, mean and err not very minty as it happens.  Featuring the revolutionary bacteria-busting ingredient Stabilised Stannous Flouride, …

Win it! 3 EcoTools Bamboo Bronzer Brushes to win!

I’ve written about these before, you know I love them, I want you to love them too! So why not have a go at winning …

FOTD Busting out of the comfort zone!

You may recall my bitter moans last week about how when presented with a rare opportunity to spend an indecent amount of time playing with …

Dear Obesity...

We have been together for over 20 years, our lives so entwined that I’ve never been sure how to live without you.  I would like …

Urban Decay The Black Palette - Photos & Swatches

The soon-to-be-released Black Palette from US eyeshadow maestro’s Urban Decay is an altogether darker affair than the recent Naked set… The Black Palette includes 6, …

  • Categories

  • Archives

  • Admin

  • Ads