The Midas Touch: Gold in Skincare…

Posted by Lipglossiping On February - 20 - 2013

Eternally revered as one of the world’s most precious metals, gold has been a highly sought-after commodity from the earliest of ancient civilisations right through to the modern day.  Much of its worth has been built through socially-constructed symbolism rather than via any intrinsic financial value, but the rare metal has nevertheless proven useful in some fields thanks to certain unusual properties.

Gold is extremely durable, stable, and for a metal, unusually coloured making it a perfect exhibition of wealth.  It holds a strong continuity of value over time, and looks just as beautiful when first laid in a treasure chest as it does 20, 30 or 50 years later.  It’s an element that is difficult, dangerous and laborious to mine and rarity has always held a value when it comes to the importance of status within our society.

The Midas Touch: Gold in Skincare...

But what about in practical use?

We regularly see gold put to good use in the field of electronics, to plate connectors and prevent oxidisation.  As a metal, it conducts electricity extremely efficiently (though interestingly, not as efficiently as silver).  In dentistry, the metal is valued for its malleable attributes which can be used to easily construct fillings, crowns, and bridges.  Its chemically stable nature, makes it a suitable, nonallergenic material which has thus far proven to cause no adverse effects on long-term health.

But what about the usefulness of gold within the beauty and skincare industry?  Let’s take a look at some products today which seek to employ the midas touch…

The Midas Touch: Gold in Skincare...

1). Nahbi Pure Repair Gold Essence contains 24ct nano gold and gold leaf extract which claims to help stimulate circulation, cell renewal and the removal of toxins from the skin.  Nahbi use colloidal gold (suspended in liquid) and nano-technologies to increase the likelihood of physical absorbtion.  The particles are rated at 1.5nm, which is tiny indeed when you consider that the thickness of gold leaf is rated at a rather chunky 125nm!  The full range includes masks, serum, toner, a moisturiser and a cream. priced from £25, beauchoix.co.uk

2). Jamela offer a range of gold-infused masks that combine “active gold” and plant collagen with other, more recognisable ingredients including hyaluronic acid.  The masks have been designed to contour various body parts to deliver their collagen-boosting benefits including: eyes, lips, face, and even breasts!  I particularly like the idea of wearing one of these masks overnight before throwing it in the bath with me the next morning, they dissolve in hot water to release any remaining goodness!  priced from £24,50, jamelaskincare.co.uk

3). Chantecaille are well-known for their high-end formulations so it comes as no surprise to see an entire Gold Collection from the U.S. brand.  Their Nano Gold Firming Treatment is not simply content with exploring the supposed anti-inflammatory effects of nano gold, but hedges its bets on another recent “technological breakthrough” in the form of Swiss Apple Stem Cells which claim to deliver the creme-de-la-creme of antioxidant benefits within skincare.  For all this technology, you’ll have to pay a pretty penny.  priced at £280, uk.spacenk.com

4). Focusing on exploring the links between the precious metal and its soothing, anti-inflammatory benefits.  Omorivicza’s Gold Eye Lift uses gold ferment in an attempt to repair micro-damage and strengthen the delicate skin by renewing lost elasticity and as you would expect, the Hungarian brand remain true to their spa roots with the infusion of mineral compounds and their globally famous thermal waters rich in copper, zinc, calcium and magnesium.  priced at £110, selfridges.com

5). For the “gold standard” (geddit?!) in gold-enriched skincare, look no further than Swiss brand La Prairie for their Cellular Radiance Concentrate Pure Gold which claims to diminish the appearance of lines and wrinkles and help regulate discoloration.  The gold, suspended in a colloidal gel promises to help prevent the breakdown of collagen and elastin whilst illuminating the skin with a stunning radiance. It will certainly lighten your wallet.  priced at £408, urbanretreat.co.uk

6). For something a little more tangible, not to mention… affordable, Zoya’s Gilty Pleasures trio contains an 18k real gold flake top coat which will transform all your manicures into something a little bit special.  priced at £29.60, nailcareclub.com

7). ByTerry’s Or De Rose Elixir Extreme is a rose-tinted primer which delivers instant radiance thanks to its blend of 24-carat pink gold micronized particles and light-reflecting prisms.  More of a cosmetic radiance-giver than a skincare marvel, coming from the queen of highlighting herself… that ain’t no bad thing.  The closest I’ll get to being a gold-dipped bond girl.  priced at £108, uk.spacenk.com

 

So, the question remains… can the benefits of gold be applied to anti-ageing theories?  Scientists and dermatologists are frankly divided on the issue and serious research is ongoing on the potential health benefits of using gold in the fight against cancer and the relief of rheumatoid arthritis.

To my mind, there appears to be a somewhat necessary leap of faith in order to believe that something so valued for its chemical inertia can also posess such life-changing, tangible benefits but there’s no doubt that this is one debate that will run and run.  Especially while it continues to give cosmetic companies such a wonderfully marketable element of luxury and privilege.

What say you? Are you interested in unleashing the power of gold on your skin, hair and nails?


RANDOM

The Lipstick League – Week of 7.5.2012

Question of the Week: – List every beauty item that’s in your purse at this very moment. Answer: – I’ve only got a single lipstick …

Fancy a bit of a treasure hunt?

In celebration of the launch of Eye Prep FX, Cover FX will be hosting an International treasure hunt which will give you the chance to …

Caudalie Lip Conditioner

I picked up this Caudalie Lip Conditioner whilst I was on holiday a few weeks ago… I’d left my Lanolips at home and was after …

Advent Giveaway Winners! Dec 9th-16th

Read on to see if lady luck has been smiling down on you… 9th: Daisy (Burts Bees Facial Kit) 10th: LashAddict (Revlon Fantasy Lengths Falsies) …

Beauty Blog Link Love - 03/07/2011

Are you a fan of NARS blushes? If so, do you own the shade Mata Hari? At Steal My Heart Lovee.com she shares her review. …

Brenda Anvari: Cranberry, Orange & Cinnamon Candle

You’ll be forgiven for not having heard of Brenda Anvari, by all accounts she’s a bit of a Devonian secret – serving up beauty treatments …

Jessica Spring 2010 Collection - Daydream

Inroducing Jessica’s Spring 2010 collection: Escape the ordinary and bring fantasy to your fingertips with Daydream, the spring 2010 collection from Jessica. These six inspiring …

To fringe or not to fringe?

Whilst this may not be the most important question we’ll ever ponder, for me… it was all I could think about a fortnight ago as …

PSA: Urban Decay Fans - Free worldwide delivery on the Naked2 Palette

I know that not every makeup-lover across the globe is fortunate enough to have access to Urban Decay in their home country, so I feel …

Bare Escentuals Brush With Genius Brush Set

I won’t be parted from my brushes.  It doesn’t matter if I’m only leaving home for a single night, I can’t make do with powder …

POPULAR

CLOSED: Competition Time: Givenchy Very Irresistible L'eau en Rose Perfume!

Want to really spoil Mum this Mother’s Day?  Or perhaps you just want to spoil yourself?  It’s ok… I won’t judge… there are plenty of …

CLOSED - Win it! The Body Shop Expert Brush Collection

I don’t know about you, but I woke up this morning with a distinct “Hello Monday morning, I’ve been expecting you…” kinda feeling.  Maybe it’s …

Win a gorgeous "glow" trio with prizes from Urban Decay, New CID, & Arbonne!

COMPETITION NOW CLOSED! WINNER IS: “IZABELLA” (COMMENT #96045) – WINNER HAS BEEN EMAILED!   It’s still January, the MET office have just issued yet another …

Hello? Is this thing on?

Phew, that was a little unexpected. For those of you who haven’t had the misfortune of reading my hand-wringing tweets and woe-ridden facebook updates, let …

Big savings on French Pharmacy brands, win my Escentual.com top picks!

I’m of the firm opinion that for the money, French pharmacy brands offer some of the best solutions for diffcult skin-types. Escentual.com have long been …

Win it! 3 EcoTools Bamboo Bronzer Brushes to win!

I’ve written about these before, you know I love them, I want you to love them too! So why not have a go at winning …

FOTD Busting out of the comfort zone!

You may recall my bitter moans last week about how when presented with a rare opportunity to spend an indecent amount of time playing with …

Dear Obesity...

We have been together for over 20 years, our lives so entwined that I’ve never been sure how to live without you.  I would like …

Urban Decay The Black Palette - Photos & Swatches

The soon-to-be-released Black Palette from US eyeshadow maestro’s Urban Decay is an altogether darker affair than the recent Naked set… The Black Palette includes 6, …

Avoid the brush off with Oral-B Pro-Expert

There’s a new toothpaste in town. It’s lean, mean and err not very minty as it happens.  Featuring the revolutionary bacteria-busting ingredient Stabilised Stannous Flouride, …

  • Categories

  • Archives

  • Admin

  • Ads