…please read this.
Picture the scene, you’ve spent the last two years growing and shaping a blog that shares your passion with hundreds of thousands of people around the world. You started with nothing and poured long days and late nights into developing a brilliant blog that becomes your livelihood.
One day, some non-entity wakes up and decides they need a catchy name for their business. They come across your well-established blog, like the name and think “I want a bit of that!”. Instead of putting in even 1% of the effort you have, they decide to ride your coat-tails and appropriate your branding for their website, blog and other social media outlets.
As if that wasn’t bad enough… they begin the proceedings to trademark this name they have no right to using. Which means that if they are successful, you won’t be allowed to continue using your blog name. You lose your internet identity. For good.
This is exactly what’s happening to Amber at Shoeperwoman – a blog I’ve lusted over for many years.
Please head over to Shoeperwoman and have a read of the story, it’s both eye-opening and sad. Bloggers generally don’t have the means to protect their identities through the formal channels… we don’t start our endeavours with our business heads on but by God we should fight for what is ours.