AOFM Pro: laying a solid foundation for wannabe makeup artists

Posted by Lipglossiping On June - 24 - 2011

I was treated to a behind-the-scenes tour of acclaimed makeup school, The Academy of Freelance Makeup a couple of weeks ago so I headed into Soho, dodging thunderous downpours on the way.  Highly aware of how completely rubbish my own makeup looked that day, I settled into my seat to listen to Jana Ririnui, the creator of AOFM Pro and Jason Mallett, the director of AOFM Pro explain more about the school.

The core belief held by AOFM Pro is that their students will learn most efficiently from makeup artists currently operating in the freelance industry.  Not only will students gather the techniques and theories from qualified tutors but also learn more about experiences that might befall them in the future when they join the ‘real world’ of a working makeup artist.

Although the organised ‘curriculum’ is comprehensive, there’s also the opportunity for eager learners to gather knowledge through general class conversation with a working makeup artist… learning from anecdotes and tales of the fashion industry!  The scope for picking up invaluable advice is only limited by the flow of natural conversation.  In addition to this hands-on tutoring, students also benefit from the rotation of tutors, it’s the aim of the school to introduce their students to as many different working styles, techniques, creativity and products as possible.

The final thing that I took away from my morning at AOFM Pro was the aftercare… the school offers free refresher sessions for past students and promise to always be on hand to offer professional advice long after you’ve walked out the door, makeup brushes in hand.

Thanks AOFM Pro for letting me have a nosey around your studios and in your beauty cupboards and a big thank you also to Jade, Assistant Head Of Education for a super hawt smokey eye to brighten up the rotten Summer downpours!

image courtesy of Katie at MyLipsButBetter

For more information on the school, tutors and courses visit

24 Responses to “AOFM Pro: laying a solid foundation for wannabe makeup artists”

  1. How fun!! I wish I had the time to do this.

    • I know! I had absolutely NO inclination to do any kind of makeup courses until I stepped out of AOFM. Luckily, the inclination has now passed again but it shows it’s lurking there!

  2. Alice says:

    I signed up for their professional hair and make up course yesterday – I CANNOT WAIT! Seeing your blog post has made me even more excited! x

  3. AddictUK says:

    Love to learn about how they train up people, and great pictures. Do you know where they get the makeup desks? I wrote about these today, and can only source them from Asia!

    • Sorry, I haven’t got a clue… you should drop them an email!

    • Shika says:

      Heya-I think these are the same desks that Wayne Goss uses. He mentioned in one of his vids that it was from Guru Emporium (where MUFE is available in the UK). Also said it was rather expensive…have a lookie on their website! x

  4. Julia says:

    What I love is that you get to work with different brands of product :) That looks mahwvelous…

    • Yeah, they made a point that it wasn’t all just high end stuff too because it’s useful for students to know how to work efficiently on a budget when they’re just starting out. It seemed really well considered.

  5. Mercedes says:

    I remember going for an intro interview and for some reason it did convience me.
    I was constantly told “you will get a MAC pro card” and you can work at MAC for sure. As if that’s all I want to do after paying more than 1k for a course. They allowed me to go upstairs to one of the classes and it was quite interesting how their dinamic works.
    Also, I guess there was a bit of a catch because you can only get the aftercare thing when you do the advanced one only and you cannot go to the advanced if you don’t do the basic one. Or at least that’s what I was told…maybe a year ago. It can be different now.
    I also think (and it’s just me) that the course it’s about a week and even if you learn the very basics it’s all about practice practice practice and you will not get that there. The good thing is that it was hands on all the time. You read the notes (already printed for you) at home.
    I’m still in the search for a good make-up school for me.
    If you’ve been to one that you liked…let me know! :)

  6. Eden-Avalon says:

    How fun! I’ve thought about pouring some spare cash into a class or two. Even though my blog is all about my awkward transition into makeup, I want to master it! Thanks for this and for all the pics!

  7. Jana says:

    Dear Mercedes
    Just wanted to comment on your post.
    I read you were promised by our team you would get a job at MAC. This must be incorrect as AOFM would never promise such a thing. Although alot of our graduates have been offered Jobs at MAC all over the world Its up to our graduate to push them selves for employment not the school We can offer you the skills but you have to the ground work to get Jobs.
    Also you mentioned the 1K for one of our courses is very expensive. This is the most basic course we offer and many other schools offer much more costly courses. If you are serious about working as a professional makeup artist then you need to consider doing a longer course. There is no catch to our free 23 after care classes. Its only offered to graduates who are truly serious about there career and who are happy to put in the ground work to learn the skills. This is why we offer it to our 3 week and 4 week graduates. But we also offer aftercare to our Shorter course students also. We have a few Free master classes for as long as you like.
    With regards to after care and support. Please see our Facebook page were you will clearly see all the benefits our students get from studying with us.
    Such working backstage at Fashion Week in London Paris and NYC. Graduate Fashion week and many shoots with Top magazines.
    We pay For hotel and flights sending our graduates to work all over the world.
    Our after care is second to NONE and we always strive to give our students more and more work opportunities.
    Thanks AOFM XX

  8. I’m attending their classes on Monday, been quite nervous about it. Yet reading more into it, it’s a great opportunity I’m giving myself I believe. A chance to absorb and further my knowledge by professionals. Thanks for your posting this as it’s giving me a little bit more insight, think I managed to find the building on Google maps as it seems quite discreet lol.

  9. Diana says:

    I searched and researched schools in my area for years before attending a makeup academy. After all my research i decided to go to one that cost $6000.usd which included my kit and photoshoot. There are schools now that you can find that are much less expensive or more, so looking into everything is very important and reading reviews. Im happy with my choice of school because with them too i can do refresh classes. If I lived in new york my school of choice would have been aofm, one day i hope to attend. I have heard great things about them and have both of their books that have tons of info. what makes them #1 to me is the fact that they stay active with their students which is their refresher course and projects/events. Their school is extremely reasonable i encourage people to learn more about them. :)

  10. Rosemeen says:

    Hi :)

    I visited AOFM yesterday and I am considering doing a course with them. If you don’t mind, I was wondering if you could tell me about career opportunities you have had after completing this course. I desperately want to be a Makeup Artist and I am wondering what happens after the course is finished and I walk away with my qualification. I know AOFM offers graduates opportunities to work in Fashion Week, etc but have you had any other job opportunities?

    • Hi, was that question to Diana (above commenter) because I haven’t done the course :) If you reread the first paragraph, I state that I had the opportunity to tour the school, that’s all :)

      Good luck with it xx

  11. laura says:

    I recently studied at AOFM, it’s a great place but the manager Kelly is so stuck up and she is pre Madonna and is not helpful and she treats everyone differently which is very upsetting. Everyone who attended thinks the same

  12. Arely says:

    Do you know if they ask for a high school diploma?

  13. karen says:

    Hi! do you know if they accept foreign students??

Leave a Reply


Food Friday *cough* Monday: Spinach & Quark Lasagne

Until I started Weight Watchers, I thought Quark was just an old skool page layout program.  Or a particle.  Turns out it’s a cheese that’s …

The Lipstick League - Week of 15.4.13

Question of the Week – Quick, what’s the one beauty product you want most right now. Answer – the new BarryM nail polishes, they looks …

Food Friday: Aloo Gobi Recipe

There are a few things that are genuinely hard to beat in this world. A beautiful smokey eye, a toddler’s podgy hand searching to find …

Estee Lauder Extravagant Pearl NOTD

Following the roaring success of Estee Lauder’s previous nail polish release and the fact that I simply couldn’t have anymore love for Surreal Violet than …

WAH Nails to collaborate on nail art pens with Models Own!

The beauty blogosphere has been rumbling with news of a collaboration between slick nail art gurus WAH Nails and high-street favourites… polish maestro’s Models Own! …

Urban Decay Naked 2 Palette - Swatches

As promised earlier, here are some swatches from the Urban Decay Naked 2 Palette. These have been swatched using a brush over primer. Firstly a …

L'Occitane Etoile des Neiges Illuminating Powder

I picked this up a few weeks ago whilst browsing in L’Occitane, somewhere I frequent more for their Almond Apple Cleansing Oil than their makeup …

Superdrug Lula Bloom Body Butter

For someone who can’t be bothered to find the time to moisturise… I’m doing an awful lot of moisturising recently. My skin is DRY DRY …

Pink Week at Lipglossiping - Mama Mio Boob Tube!

Next up doing their bit for Breast Cancer Awareness Month is… What is it? Mama Mio Skincare challenge you to defy gravity with their bust …

Honey? Does my fat look fat in this?

…introducing, My Pet Fat. My Pet Fat is an anatomically correct visual motivational tool to encourage weight loss. …mypetfat is highly endorsed and used as …


CLOSED: Competition Time: Givenchy Very Irresistible L'eau en Rose Perfume!

Want to really spoil Mum this Mother’s Day?  Or perhaps you just want to spoil yourself?  It’s ok… I won’t judge… there are plenty of …

CLOSED - Win it! The Body Shop Expert Brush Collection

I don’t know about you, but I woke up this morning with a distinct “Hello Monday morning, I’ve been expecting you…” kinda feeling.  Maybe it’s …

Win a gorgeous "glow" trio with prizes from Urban Decay, New CID, & Arbonne!

COMPETITION NOW CLOSED! WINNER IS: “IZABELLA” (COMMENT #96045) – WINNER HAS BEEN EMAILED!   It’s still January, the MET office have just issued yet another …

Hello? Is this thing on?

Phew, that was a little unexpected. For those of you who haven’t had the misfortune of reading my hand-wringing tweets and woe-ridden facebook updates, let …

Big savings on French Pharmacy brands, win my top picks!

I’m of the firm opinion that for the money, French pharmacy brands offer some of the best solutions for diffcult skin-types. have long been …

Win it! 3 EcoTools Bamboo Bronzer Brushes to win!

I’ve written about these before, you know I love them, I want you to love them too! So why not have a go at winning …

Avoid the brush off with Oral-B Pro-Expert

There’s a new toothpaste in town. It’s lean, mean and err not very minty as it happens.  Featuring the revolutionary bacteria-busting ingredient Stabilised Stannous Flouride, …

FOTD Busting out of the comfort zone!

You may recall my bitter moans last week about how when presented with a rare opportunity to spend an indecent amount of time playing with …

Dear Obesity...

We have been together for over 20 years, our lives so entwined that I’ve never been sure how to live without you.  I would like …

Urban Decay The Black Palette - Photos & Swatches

The soon-to-be-released Black Palette from US eyeshadow maestro’s Urban Decay is an altogether darker affair than the recent Naked set… The Black Palette includes 6, …

  • Categories

  • Archives

  • Admin

  • Ads