Although the store is perhaps more widely known for its delectable hampers and foodie delights, the second floor at Fortnum & Mason is one of my favourite places to shop when I’m in London. A beauty ‘hall’ with a difference, it has a wonderful, calming atmosphere with staff that have always encouraged me to linger (despite my serf status) and take my time when enjoying the different scents on display. And on display they are, not hidden behind an army of counter staff that eye you up with suspicion if you step into their radar circle. And then there’s those chocolates downstairs…
Which is why I’m delighted to tell you about an event that I desperately wish I could attend!
The store is holding a fragrance extravaganza on Tuesday, 29th May from 6.30pm – 8.30pm and they’re inviting us to discover some new fragrances with the help of their in-house experts who will be available to guide us through some of their more niche lines. Learn about the stories behind some of the most celebrated scents and develop your perfume-sniffing nose in a relaxed atmosphere:
1 – Azagury - Fashion designer Azagury will discuss the history of the fashion house; how he launched the new Romantic movement and the decision to launch the Azagury fragrance range.
2 – Caron and 3 – Creed - For a personalised and informative touch, James Craven from Caron and Creed will offer one-to-one consultations to help you discover the perfect fragrance for you.
4 – Grossmith – Simon Brooke of the Grossmith family will showcase original artefacts that tell the story of how he re-launched the iconic 1800s fragrance.
5 – Clive Christian - invites you to experience its uniquely expensive perfumes, created with no reference to cost and containing the rarest and most precious ingredients.
6 – Xerjoff – will recreate a workshop, allowing you to discover the natural essences produced in Xerjoff’s intoxicating perfumes, each with its own distinctive signature.
7 – House of Guerlain – will discuss the history of the famous European fragrance specialist.
8 – Micallef - will highlight the merits of using natural ingredients in luxury, niche perfumes.
9 – Illuminum – will present Gardenia White Petals, the fragrance worn by the Duchess of Cambridge on her wedding day.
I’d give my right arm (ok, maybe a finger) to have a one-to-one consultation on the Creed line of fragrances, which has always overwhelmed me thanks to the sheer choice available! And as for Clive Christian… well… if you can attend, be sure to pay particular attention to “C” for women, one of the loveliest, deepest (and biggest) florals I’ve ever smelled. And then when
Tickets are priced at £15 and are available by calling 0845 602 5694, each ticket purchased for the evening will be entered into a draw to win a hamper filled with perfumes hand-picked by Fortnum’s perfume buyer.