Nails Inc. designer collaboration for London Fashion Week: Sloane Street

Posted by Lipglossiping On February - 13 - 2014

Do you remember when Nails Inc. polishes used to be the pinnacle for British nail polish junkies everywhere?  Our sisters across the pond would be desperate to get their hands on the London street-themed bottles via generous MakeUp Alley swappers and eBayers who were willing to risk sending flammable items overseas.

I’ve had a niggling feeling for a long time that the brand hadn’t been improving with age.

My feelings have been confirmed after taking delivery of a press sample from their latest collaboration with emerging British design talent for London Fashion Week which feels – and looks – like the most half-hearted attempt at spinning a bit of money from a loyal customer base.

So, what exactly is wrong with this new collaboration then?  I’ll start at the beginning…

Nail-Inc-Teatum-Jones-London-Fashion-Week-Collaboration

On paper, the press release is impressive.  It makes the collaboration sound as buzzing and inspirational as it should be.  Nails Inc. founder Thea Green waxes lyrical about how “Fashion is at the heart of everything Nails Inc creates. Each designer was given complete creative control to design packaging for three new fashion forward shades in celebration of London Fashion Week 2014.  I am thrilled to be able to showcase such amazing talent”.

Great.

Except for a few things…

1. There are three shades available in the collection: a pink, a nude, and a dusky purple.  So blindingly fashion-forward, I can hardly contain my excitement.

2. The designer-created packaging doesn’t actually fit the bottles.  The boxes bulge at the front, it looks untidy.  How can you not get that right?

3. The standard Nails Inc. bottles that we’re now entirely used to grabbing as freebies on the front cover of magazines have a transparent sticker on the caps announcing the name of the designer who created the ill-fitting box (poor designer).  Hilariously, the sticker on mine hasn’t been applied properly and has air bubbles… oh, it’s also a bit wonky.

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Nail-Inc-Teatum-Jones-London-Fashion-Week-Collaboration3

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Am I being fussy?  I am when the brand are making such a fuss about “showcasing” emerging talent.  If I were a designer and they offered to showcase my talent as shoddily as this… I’d politely decline.

Also, let’s not forget that these are being marketed as “collector pieces” at £12.00 a pop and in this competitive market, brands are saturating the market with high-quality nail polishes for less than half the price Nails Inc are demanding.  The majority of these will be available at a cut-price from your nearest TKMaxx in less than 5-months.

The formula on the polish itself is infact, alright.  I used two coats which offers complete coverage as-long as you apply with a fairly heavy-hand.  You’ll absolutely need a top-coat to conceal the dull but not-quite-matte finish which polish-heads will know to expect from an almost-neon shade.  The finished manicure is nice, it’s a pretty hot pink.  It doesn’t scream cutting-edge fashion to me though, I own a billion hot pinks.

I haven’t been this critical of a brand on my blog in a very, very long time but I’m left feeling annoyed by this collaboration, mostly at the quality control issues that do nothing to showcase the designers who got involved and most of all, lets down the paying public.

All three of the Nails Inc. Designer Collaboration for London Fashion Week polishes are available nationwide and online from nailsinc.com, priced at £12 each

* press sample

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EDIT: (update: 13/02/14) – Nails Inc. were good enough to respond to my criticism(s), here’s what they had to say:

We are sorry that you were disappointed with our young Designers Collaboration.  At nails inc we are genuinely passionate about supporting our talented British colleagues in the Fashion Industry. The association with nails inc and the mentions on the various nails inc platforms is a real benefit in helping to raise the profile of emerging talent.

The colours of these limited edition polishes, which will only be available for six weeks, were chosen to complement the designers’ collections, not necessarily to start a new trend in nail fashion.

We recognise how passionate you are about nails and the importance of this on your site, so we very much hope that you will like our future collections and collaborations more.


Pink Week! Nails Inc Poppy Delevingne Pinkie Pink Polish

Posted by Lipglossiping On October - 2 - 2013

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What is it?

A pretty polish packed with micro and medium-sized pink glitter particles. There are two special versions, with lids designed by both Poppy Delevingne and Matthew Williamson.

How much is it?

Each 10ml bottle is priced at £11.00

How much of our money goes to supporting PINK projects?

£1 from every sale of Pinkie Pink polish will be donated to Breast Cancer Campaign, the UK’s leading breast cancer research charity.

How do I get it?

Now sold out on the Nails Inc. website, you can still get your hands on it online (with free delivery) from lookfantastic.com

Nails Inc. launches the Green Queen Manicure. Feeling arty? DIY it!

Posted by Lipglossiping On June - 25 - 2013

Keeping up with the latest trends in the fast-moving world of many manicures can be pretty hard work!  In light of this, Nails Inc have recently launched their Guest Manicure initiative which allows you to get to grips with a new nail trend for just £15, available from Nails Inc bars across the country.

This month sees the launch of the Green Queen manicure, a nod to the colour of the season, worn in a slightly more demure way than going all out HULK on your tips.

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Nails Inc. say:  This is the Queen of all manicures for the festival season – a base of Royal Botanical Gardens in mint with with stunning emerald green Queen Victoria Street tips.  This is a subtle look to make your nails pop all festival long.  It’s the perfect way to accessorise your outfit – through rain, mudslides, thunder or sunshine, whatever the weather throws at us this summer, your nails will be bold, beautiful and bursting with colour.

I say… this one’s a bit manageable innit!  For once, will I be on trend?

Grabbing the closest colours I could muster, I did a pretty neat job (even if I do say so myself).

DIY-green-queen-manicure

Not got the time for such frivolities?

Your life is undoubtedly more exciting than mine… perhaps you’re off to Glastonbury this week to sample the delights of the long-drops and the she-pees.  In that case, skip the am-drams and get a pro to sort you out.

Book in for your Green Queen Manicure at your nearest Nails Inc. via their online booking service, here

The John Lewis Blogger Nail Art Challenge

Posted by Lipglossiping On January - 30 - 2012

I don’t do nail art very often, or even… ever, you just need to look back through my ‘nail of the day’ archives to see that.  It’s not that I don’t appreciate it, I look longingly on tumblr at all the cool kids and their striping brushes but the problem is that I’ve got an essential familial tremor.  It’s genetic – you can hear my Dad carrying a tea tray from the other side of town.  Because I’m still (fairly) young, you’d be hard pushed to notice it in everyday tasks but when it comes to something that takes skill, precision and a delicate touch… I get the shakey jakes and the more I concentrate, the worse it gets.

Which is why, I’m pretty damn impressed with my attempt at some Valentine’s themed nail art.  It’s not massively complicated and thank God for being able to play dot-to-dot with a dotting tool BUT, it took me about 3 hours to finish (stop laughing), and I feel like ronseal-ing it to my nail beds to last for all eternity.

So why on Earth am I spending frankly ridiculous amounts of time drawing not very symmetrical hearts on my nails?  Well, because John Lewis sent an email out to some bloggers, challenging them to create some eye-catching nail art using a selection of shades that they would send out for this purpose.  Here are the shades they sent me:

YSL La Laque in Sparkling Garnet | Nails Inc. Magnetic Polish in Trafalgar Square | NARS Space Odyssey | YSL La Laque in Copyright Red

Dudes, I even tried to magnetize the hearts.  Dedication.  Not that it worked very well.

I’m not sure who else is taking part in the challenge (Sophy Robson’s blogging twin knowing my luck) but the participants stand a chance at winning a £150 John Lewis voucher so I am totally trying to bring my a-game!

Good luck to my fellow nail art(istes) taking part and cheers to John Lewis (and the makeup and beauty team) for the polishes and the opportunity to play along.

Do you ‘do’ nail art?  Who are your biggest sources of inspiration?

Nails Inc. Magnetic Polish in Whitehall NOTD

Posted by Lipglossiping On December - 23 - 2011

Have magnetic polishes become the new crackle top coats yet? Are we bored of them? Nails Inc. hope not because they’ve just released their newest shade: Whitehall.

Whitehall is a teal green/blue that offers complete coverage in a single coat. Not, almost complete – fully complete. This was one of the quickest manicures I’ve done in ages, quick drying too – it literally took me around 10 minutes tops from start to finish.

I’m not sure if you can make out from the above photo but this one dried to a fairly matte finish compared to some of the other magnetic polishes I’ve tried in the past.  It’s a striking combination on the nails and I didn’t encounter any magnet mishaps – the results were pretty consistent from nail to nail.

Ultimately, this is one of the better magnetic polishes I’ve tried – I’m not sure if this shade is available cheaper from the other brands (17, FashionistA etc) but I haven’t got any moans about the Nails Inc. version!

Nails Inc. Magnetic Polish in Whitehall is available to buy online from Nails Inc. priced at £13.00 (ouch).

* press sample

Deal Alert: Nails Inc Magnetic Purple Polish at BuyaPowa…

Posted by Lipglossiping On September - 24 - 2011

…for a potential best price of £7.00 inc. shipping.

It’s currently sitting at £10 with free shipping and needs a few more buyers to achieve its full potential.

I went to Boots yesterday to try and get hold of the 17 magnetic polishes but they had nothing out except all the posters promoting it, irritated much?

My links aren’t affiliated or sponsored but I am feeling a little pepped and hopeful that BuyaPowa have gotten something so ‘on trend’ and ‘current’ on site so soon after our feedback.  Keep it up guys!

I think I need me one of these (at £7 hopefully).  How about you?

Deal Alert: A “Fabulous” Nails Inc. Freebie courtesy of NOTW

Posted by Lipglossiping On June - 17 - 2011

Starting this Sunday, News of the World’s Fabulous magazine will be bringing a little sunshine to what is turning out to be a rained off Summer!

Cut out and keep three differently numbered tokens over the next four weeks starting this Sunday from inside your NOTW’s Fabulous Magazine to get your mitts on this vibrant duo from Nails Inc.

Atomic and OMP! (that’s Oh My Pink!) are a pair of vibrant Summer-loving shades, guaranteed to bring out the sunglasses!

Once you’ve collected your three tokens, simply take them along to any participating Tesco Extra or Tesco supermarket to claim your freebie nail polish duo anytime between July 3-11.

Will you be collecting your first coupon this Sunday?

My Diet Coke/Nails Inc mission for this weekend…

Posted by Lipglossiping On January - 15 - 2011

… collect all the new Nails Inc./Diet Coke promo shades!

I’m actually off Diet Coke at the minute… not out of choice I hasten to add.  This is one of those dietary reasonings *rolls eyes*.

However, I’m not going to let a silly little thing like that stop me from getting my hands on all four of the limited and exclusive Nails Inc. shades!

Each bottle is full size (10ml) and to get your grubby hands on one you need to buy two 500ml bottles of Diet Coke from a participating Boots store (the polishes are usually located on display stands nearby).  The promo started on Wednesday but I haven’t noticed these in my local store yet which makes me think I may have to travel into town to take advantage.

They don’t call me Dora the Explorer for nothing!  Or… actually… at all.

Which one will you be going for first?

Deal Alert: 5 Nails Inc. polishes only £10 – TODAY ONLY

Posted by Lipglossiping On January - 14 - 2011

Available today while stocks last you can purchase 5 full size Nails Inc. products for only £10! (shipping £3.95)

Your Lucky Dip order will include:

~ 1 full size Chelsea Park Gardens polish (iridescent hot pink)
~ A top or base coat polish
~ 3 additional polish shades selected at random

Click the image below to go to the deal…

If you were to buy these items separately, they’d set you back £55 – quite a saving!  Also try promo code JAN20 for 20% off non-sale items.

But that’s not all… remember October’s 10 bottle mega deal?  Well… I’m spotting another one of those in the SALE section called The Red Carpet Colour Collection.  Different colours (bar one), same deal!  10 full-size bottles for a bargainous £25!

Shop, shop, shop, shop, shop…

Deal Alert Nails Inc – WOW!

Posted by Lipglossiping On October - 15 - 2010

This is an absolutely AMAZING Nails Inc. deal!

For TODAY ONLY, you can save £85 by purchasing a set of 10 Nails Inc. polishes for only £25.

I know they occasionally have some nice deals like this…. but usually with a few dubious shades that no-one wants thrown in… not this time!

Those are 10 flippin’ lovely shades and I don’t know about you but I’d be glad to wear each of them!

Also, look at the cute box they come in… what a great Christmas present they’d make for someone special… but I’m not sure I’d be able to keep my hands off them!

Shades include:

Berkeley Square – dark grey
Eagle Street – dusky nude
Duchess Street – vibrant purple
The Vale – deep plum
Eden Grove – vibrant real
Montrose Place – iridescent hot pink
Buckingham Street – hot pink glitter
Dean Street – pillar box red
Maple Street – metallic brown
Shelton Street – gold glitter

What do you think ladies?  Are you as tempted as I am?  I’m really cursing my little eBay polish haul from last night now… my fingers are hovering and I’m wavering… God knows, I don’t need more polishes in my life but I’m not sure I can resist!

Talk me down!

** You may also want to take a quick look here before ordering if you decide to go for it – it worked when I tested it late last night**

Nails Inc. £11 manicure – the clock is ticking!

Posted by Lipglossiping On August - 20 - 2010

Don’t forget ladies, you only have until the 31st August to book in and receive your £11 Nails Inc mini manicure.

The catch?  You must get yourselves and your nails down to your local Nails Inc. before 11am!

Will you be indulging in an early morning file and polish?!

Nails Inc. Autumn/Winter 2010

Posted by Lipglossiping On August - 7 - 2010

If you’re a Nails Inc. facebook fan you would have seen them post their sneak preview of the Autumn/Winter shades they have in store for us!

Hello wintery cool-toned beauties!

I do have one slight “issue”…

You know when a child is doing something they shouldn’t… but it’s kinda cute and you can’t help but smile.  Except, very small children have no concept of ‘pushing their luck’ and before you know it… something that was mildly amusing becomes a source of irritation.

Ladies… I present you with ‘Grilac’.

‘Greige’ I can cope with… it rolls off the tongue.  Grilac sounds like a BBQ cleaning fluid.

Just stop it.  It’s not big, it’s not clever and it stopped being cute last February.

Grilac or no Grilac, what say you?

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