Employing the talents of young London artists: Calm & Collected, the Jo Malone company have collaborated with the studio to create some one-off, striking visual designs for some of their best-loved fragrances. This #beautyproject is part of a greater store-wide campaign, exclusive to Selfridges in a mission to celebrate all definitions of beauty.
The limited edition screen-printed designs will adorn the bottles of the following five fragrances: Earl Grey & Cucumber, English Pear & Freesia, Lime Basil & Mandarin, Peony & Blush Suede and Pomegranate Noir. Each design takes inspiration from the ingredients found within, playfully creating a strong and unmistakable graphic impression across the line.
But it’s not just the bottles themselves that have received a makeover. Jo Malone’s iconic black & cream packaging has also undergone a transformation with the added opportunity to personalise your own Jo Malone box!
The creative team behind Calm & Collected will infact be producing these boxes live at the brand’s boutiques in Selfridges London, Birmingham, and Manchester throughout select dates in May. Customers will be able to choose their own box colours and include personalisation. For dates and to choose which event you’d like to attend, head on over to the Jo Malone Facebook page for more information.
The limited edition Calm & Collected bottles are available in 30ml (£41) and 100ml (£82) sizes and will be available exclusively from Selfridges and selfridges.com while stocks last.
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