The timing of MAC’s Wonder Woman collection seems a touch premature to me, with the long-awaited release of a Warner Bros movie slated for 2013, I’m surprised that they didn’t hold out a couple more years and ride that cash cow all the way to the bank!
Regardless, the new collection will be arriving in stores much sooner than that. Temptalia has the lowdown on the collection which is due for an international (non-US) release of March 2011.
image courtesy of. Temptalia.com
The 32-piece collection (yes, I counted em – anyone wanna check my maths?!) is already kicking up a storm amongst beauty-loving MAC fans worldwide. The biggest bone of contention? The packaging…
Temptalia readers have been showing their contempt for the design with comments including:
“…reminds me of the toy makeup I used to beg for when I was a kid.” – source
“…this packaging is actually so horrible that I doubt I’ll be purchasing much (if anything) from this collection.” – source
“…I don’t like the packaging. The packaging looks verry childish. I’m gonna buy nothing.” – source
“…I wouldn’t be caught dead taking them out in public.” – source
Of course, there are many protesting in defence of the packaging too…
Me? I’m not ashamed to admit that I love it.
Sure, I love my Guerlain palettes and the sleek lines of my Rouge D’Armani lippies which always make me feel a little bit posher than I really am when I flash them about infront of people (I totally do that). But… I really think MAC have pulled the “Wonder Woman” theme off magnificently!
image courtesy of. Temptalia.com
Look at those contrast gold-rimmed pans! Love. It.
I do understand people’s disappointment… if the theme isn’t for them, it simply isn’t for them and if we all shared the same tastes, wouldn’t the world be a boring place? But I can totally appreciate that for the theme… this packaging is ticking ALL the right boxes.
As an aside, it’s something that I didn’t think MAC achieved with the Disney VV collection which left me feeling that they hadn’t put any real effort into doing Disney (and it’s fans) justice. There’s no denying that if a brand can “plug-in” to a much-loved theme and capture it’s essence within the collection, then the tills won’t stop ringing until the last lipstick has been sold. Easy money if you can get it right.
image courtesy of. Temptalia.com
Kudos.
What do you guys think of the packaging for MAC Wonder Woman collection? Adorable or Deplorable? Vote!
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