Monday Musings: Do YOU have the potential to be a fangirl?

Posted by Lipglossiping On March - 28 - 2011

Brand loyalty is a funny old thing.  Personally, I don’t think I’m brand loyal so much as product-loyal but I can definitely name a couple of brands that seem to attract super-fans.

Liz Earle is the one that always initially springs to mind.  Their supporters go crazy for the brand, the products, the shows… infact, both the brands that I had in mind when considering this post present on QVC.  Coincidence?

When I went to the Isle of Wight last year to attend Liz Earle’s 15th Anniversary Event… it opened my eyes.  I didn’t realise that us women could be so passionate about a brand.  Beauty in general?  Yes.  But a single brand?  A company?  A business?  I was left bemused by the (literally hordes of) women doing their utmost to maintain a sense of middle-class decorum while simultaneously clambering to get close to ANYONE at the event who looked like they were representing the brand.  It was the politest scrum I’ve ever been in!

Of course, it helps that at the head of this company… is Liz Earle.  Instantly likable on screen, she always appears effortlessly chic, calm and collected.  When she opens her mouth, she’s eloquent, charismatic… engaging and most of all, appears interested in what others have to say.  Yes, I’ll admit – I’m under her spell too.  Infact, I won’t name names… but I was in the company of a perfectly intelligent blogger (kinda) who’s words as we left the room in which we’d been introduced to Liz went something along the lines of… “OMG… I want a mummy Liz.  Do you think I can get her to adopt me?”  Of course, it was said in jest… and incited a riotous giggle amongst a group of women who are old enough to know better but it showed the Liz effect in full force!

I suppose that the phenomena could be attributed directly to the products.  If you find the solution to a skincare problem that’s plagued you for years within your Cleanse & Polish, your interest in everything the brand releases is going to be piqued.  And in all honesty, as superficial as we’re told all this beauty nonsense is… it runs deep for many of us.

Infact, as I write that last paragraph, I’m beginning to feel a little shame-faced and hypocritical.  I may not be evangelical about Cleanse & Polish (I don’t get the hype) but there is a certain product that I will forever hold in the highest regard and as such, it’s had a knock-on effect to the rest of this particular Antipodean brand.  My fangirl self even gets annoyed when I hear of other people not loving their products as much as I do!  Common sense?  Where did you disappear to?!

In analysing my own feelings for this brand, I can stem my cheerleading from the moment one of their products worked wonders on an issue that was troubling me in a way that did go deeper than the superficial.  In solving the physical issue it also removed a weight from my shoulders.

Oh dear… I’ve just thought of another brand that encourages my inner rah-rah girl.  Sigh, there goes my delusions of being even just a tiny bit cool.

Perhaps, before scoffing at what I perceive as other people’s foibles… I should remind myself that we all have a fangirl inside of us just waiting for that miracle product to bring her out, pom-poms flailing.

.

Which brands do you think attract super-fans?  Do YOU have the potential to be a fangirl?


Monday Musings – How do you spend your money?

Posted by Lipglossiping On March - 7 - 2011

I mean… in terms of priority.  What products do you think are worth splurging more cash on?

For me… I’ve always said that I’m happy to spend more on quality foundations and whilst this is true, I can’t say that it’s done me any good.  I realised just the other day that out of ALL my foundations, the one I reach for most days is my Bourjois Healthy Mix Foundation in #51 Light Vanilla.  That’s not to say it’s perfect… it’s not.  It lasts about as long as me on a ‘no spend’, i.e. about 5 hours but it does give me a great natural finish with a nice amount of coverage.

How about what I begrudge paying good money for?

Hmmm… a few years ago, I would have said blusher – simply because I never used it.  But that’s not the case anymore… so I’ll have to go with haircare.  My recent experiences with brands like Pantene and The Body Shop (hello Banana Shampoo!) have made me less willing to lay down more than £10 on anything barnet-related on a regular basis.  OK, I still get tempted by hair ‘treatments’ but on frequently repurchased items?  I just can’t always justify the splurge.

Tell me, where do you spend and where do you save?

Monday Musings: The next BIG face… is it worth it?

Posted by Lipglossiping On February - 28 - 2011

Gwen Stefani, Rachel Weisz, Cheryl Cole, Eva Longoria, Scarlett Johansson, Andie MacDowell, Beyonce, Natalie Imbruglia, J-Lo, Gerald Butler, Jane Fonda, Halle Berry, Diane Kruger…

…what do these people have in common?

Let me give you a really subtle clue…

Yep… they’ve all been ‘faces’ for the L’Oreal group and it’s various brand subsidiaries (and there are dozens more!)

The guys at L’Oreal obviously place huge importance on selecting and promoting their celebrity brand ambassadors but I’m curious… what value do YOU place on their endeavours?

Is it MORE relevant nowadays in our celeb-obsessed culture or LESS impactful than it was 20 years ago because we’re so overexposed to these ‘starlets’ anyway?

Do you care and erm… is it “worth it”? *snigger*

Monday Musings…

Posted by Lipglossiping On August - 2 - 2010

Monday Musings… Tuesday’s Twaddle… Wednesday Waffling…. Thursday Thuckery?  No, that doesn’t sound right.

And so on…

There just aren’t enough days in the week for the amount of shit I could come up with.

Anyway…

I wanted to acknowledge that I’ve been terrible at responding to comments over the last 10 days.  I’m home now, and I’m working my way back through them (well, I will when Leila’s gone for her nap and I’ve had another 3 coffees – screw proper work).  I haven’t forgotten that I owe a Pantene ingredient list to some nice soul and a comparison of Jo’Mina and Barry M… what else, what else…. I’m working on a nail-care maintenance type post which has been requested a few times and I’d like to do another photo-tip type one but I’m not sure what would be useful?  Any requests?

Ahhh I’m so excited to be home, I could snog my computer!  True to life colours, software that doesn’t freeze and the ability to have more than 2 windows open at once.  Life’s simple pleasures.

Oh and before I forget (yeah, right… like I *really* was gonna forget) – Lipglossiping.com was featured in last weekend’s Waitrose magazine (is it still a magazine if it’s not glossy?)

Anyway, look!

Look at me, inbetween Delia and a BOGOF on extra mature cheddar.  My mama would be so proud.

RANDOM

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